PBS KIDS Leave Behind

“We need a better way to recruit game testers nationwide.” The request was manageable. Fortunately, the department asking for this also came to the table with solutions. “We want a playful business card with a URL.”

I proposed a series of cards, each with a diverse PBS KIDS character on it. Using the new characters was an excellent chance to leverage our new brand. The URL was a sticking point as I knew URLs could change, and these cards have a possibility of being in circulation for a while. The solution was a QR code that we could update.