PBS KIDS Leave Behind

We are creating leave-behind flyers for the PBS KIDS Game Testing “street team.” Make it inviting, easy to update, and utilize our new PBS KID characters.

Taking all the wants and needs of the project and balancing them with the size of the medium I was working with. I started with an exercise of priority and subtractive design. I boiled it down to what I needed to communicate, “Test games for PBS KIDS.”

Updateable came in the form of a QR code. Although I’m sure they originally wanted me to make a template, I had just finished a project for a Seattle event promoter using a QR code, and their click-through rate was impressive. Implementing it here was a logical next step, and the ability to update the QR is easy.